Guys, you seem to have way too much time on your hands, arguing about lenses of the past and future may bes...
Very early on in this thread I said I'd love to see 26/2 DA* instead of 28. Even in minds of Pentax high shots who pu out 5 lenses (primes) between 31 and 40 (I.e slight overkill IMO and spoil for choice) it can't seem right to put out 28mm. Why?!? There are 3 answers IMO:
1- yes, it would be true normal for APSC but how many folks want it? New DA L35 seems to be good for those who were calling for budget lens. 28/2.8 would be way too slow for normal lens and making it faster means making it bigger. 28/2 wouldn't be exactly small lens.
2- making it small means making it slow. We already have slow cheap normal lens, what purpose would slow, cheap true normal lens serve?
3- Pentax is replacing the old FOVs right? 28 would replace 43 but to make it worthwile it would need to be fast and good. That wouldn't be cheap and would be dangerously close to 31ltd IMO in all aspects. And since that lens is considered crown jewel in Pentax's line up, I don't think they'd want to have anything else that's so close to it. At the end of the day, the high end glass is where the revenue comes from and you don't want to cut your sales on it...
And one more thing, the gap lies elsewhere. 21-31 to be precise and no fast prime below 31, only one zoom at f2.8 in that range!!!. And I believe many more folks would opt for 24-26f2 as opposed 28/2.8...
All in all I don't see 28mm happening in DA line up, not until 31 is discontinued or until other, more important (IMO) gaps are filled. It just doesn't make sense at the moment. But then hey, there were few decisions before that didn't make sense