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08-25-2011, 12:10 PM   #1
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Please help us out - "Expert" lenses

Hi all from all over the world!
In the small "Swedish Pentaxians" discussion group we're having a conversation about "Expert" branded lenses. "Expert" is a Scandinavian consumer electronics chain with quite a few years in the market (I think they were around already in the sixties).
Every now and then "Expert" branded lenses pop up on the second hand market. Our discussion started with a question about who actually manufactured these lenses, taking for granted that they were merely rebranded whatwhats just like "Sears" or "Jessops".
But "Expert" is a pretty international word used in many languages. Maybe these lenses aren't connected with the Scandinavian chain at all?
So the question is: has anyone of you in the UK, US or elsewhere ever come across an "Expert" branded lens? Do you know anything about them? If everyone confirms that they have never been heard of in the Big World, our research will start over with the assumption that they only move about in the Scandinavian market and actually are what we thought at the start.


08-25-2011, 01:03 PM   #2
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I have never heard of them but I'm too young to have been around when they were out and I'm far from an expert. Unless someone has specifically owned one and knows who made it, your best bet would be to post a picture if you have one. People may be able to recognize what brand it looks like. Here is one on ebay but there is just one pic.
Expert 75-150mm zoom for M42 - extremely good condition | eBay
Odds are if its like a lot of other rebadgers, they had specific lenses made by specific companies so each model might have been made by a different company.
08-26-2011, 03:55 PM   #3
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It's a brand I've never heard of here in the UK, but that doesn't mean the actual lenses haven't been on sale here under another name.

Post some pictures with good detail of the lenses and you might get some help. On a lot of branded lenses just the style of the engraving is enough to match it to a particular manufacturer. But that gets confusing when you get companies like Vivitar and Soligor having different manufacturers making 'one version' of a particular lens.

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