I look at it this way. Lenses all do the same thing. Collect and focus light. Some do it better than others. Personally I prefer to keep it in the family for a few reasons. The least of which it Does limit some options. That is, if I was concerned about filling every millimeter in the lens focusing range, I would quickly go broke. Some say Pentax lenses are overpriced and won't pay the Pentax Tax. Well, fine for them but I'm quite happy with my lenses bearing the 6 letter word. That isn't to say I don't or won't buy third party lenses but if there's a Pentax lens to fill my needs, I'll buy it. There's a Voigtlander 58mm f1:1.4 glued to my K5 this month, for the entire month (Single In September).
The bigger joke about it is, some of those canikonians bemoaning third party will buy the Pentax lenses and chop them to work on Their cameras. I pay very little attention to the brand wars. Show me a nice picture, tell me how you did it (if you choose to), and I'm happy. The Hound, Could Not care less what the brand name is of the glass pointed at him. He runs from All lenses equally fast.
He isn't even impressed with the FA43 f1.9