Originally posted by m42man Well, I'd say that the wider end of that should be reserved purely for head+torso shots - if you get any closer (for a head+shoulders shot) you'll exaggerate facial features, and your subject won't be pleased (especially if he/she has a big nose!). Minimum FL for a head+shoulders shot would be not much below 50mm, really.
And the longer end should really be reserved for when you don't want to get too close, or if you deliberately want to play down facial features (like if the subject has that big nose again!).
Other reasons to go with a shorter lens: Context shots, where background or surroundings complement the subject(s). Or for interesting effects, like shooting the subject and their reflection. Or sometimes that big nose demands exaggeration, eh?
Other reasons to go with a longer lens: To concentrate on just part of a face, not a full face. Or to exploit a distant background, especially if the lens gives good bokeh. Or sometimes the togger and the subject just aren't comfortable near each other.