I think it's quite exciting; pity that some of us (like me) have to wait till 2013 (or later)
What I see (focal lengths are estimations)
DA 50mm standard lens; companion for the DA35/2.4AL
DA18-250 revived; maybe with DC motor
DA20-40Ltd; can be a very interesting standard zoom; maybe f/3.2 or so
DA120-360; this might be a reasonable fast lens to be combined with the new DA rear converter
DA12-28; WR replacement for the trusty DA12-24?
DA*16-85; replacement or addition to DA*16-50 (using DC motor?)
DA550 for those of us that have been complaining about the lack of a long tele
Did you people already pre-order
I also think the roadmap implies some bad news for the FF fans; all are DA, no FA or DFA.