I'm a senior optical designer by day, so I'll insert a few comments.
Originally posted by mattt Not being an optics engineer I'm speaking out of place, but I suggest it may be due to variation in film thickness - something that could easily be a quality control issue..
It's more complicated than that, but if it is indeed a coating problem (and not a test problem) then you're mostly correct.
Originally posted by pacerr While all the other responses are certainly valid, I'd like to suggest that what you see reflected from, and what passes through, a lens are entirely different (although possibly related) issues.
They are completely related. It either passes through or is reflected (neglecting absorption effects, which are essentially irrelevant for visible light)
Originally posted by vonBaloney Most of the better coatings appear purple.
There is no scientific ground for that affirmation
Originally posted by JonPB I'm not well read in the subject, so please read this as the ignorant musing of an amateur:
You seem pretty well read to me, you gave an essentially accurate description of the phenomenons involved.
The best test to see if that's a real physical issue (and not dependant on the angle of view or other parameters) is to place the camera on a tripod, select a controlled environment with constant lighting, and take comparative shots in exactly the same conditions. The resulting pictures will tell the true story.
There is often more than one way to make a coating do one specific job. Many recipes will work, with slight variations that are usually impossible to discern. I wouldn't worry except if the resulting images are different.