Originally posted by eddie1960 from the contractors av web site
they don't come up as an authorized web retailer on Pentax's site and it looks like they are not authorized to me
It was a rhetorical question. Sorry - I should have added, "Doesn't look like it to me."
The query suggests this proves the UPP prices are too high - "See!! The market is already reacting.!! - Members who are obsessed with these price changes continue to grasp for a proof that Pentax is wrong to do this - and in so trying, they expose the very reason it has to happen. For whatever reason they refuse to accept that this is a step in a long journey. There is another step after this one. Eventually we will start to see the intended destination.
To be clear, Contractor's A/V is not a Dealer. They are an opportunist, reselling something they bought at liquidation price from a dealer who was overstocked (often intentionally over-ordering to get bracket pricing), maybe BestBuy, maybe any one of a host of sellers. Even B&H, Adorama and Amazon have to compete with these resellers. Imagine that - Amazon could end up a Preferred Dealer if they don't have to compete with the gray market. Will anyone who decried Jeff Bezos' success come back here and say, "You were right?" Hell No! He's an evil whoring capitalist helping Pentax rape their customers (to quote an un-named member).
If Pentax wants to re-brand itself in the United States as a credible, premium brand and offer all the improvements people here want, and warranties, and service, and advertising, and presence, and FFS FF (all of which I am convinced Pentax will do over coming quarters) - they cannot allow these parasites to continue to bottom-feed the prices of their products.
Once they have cleared the channel of all these gray market items - which they are doing this spring, by establishing MSRP as the Unilateral Price (which
intentionally, temporarily shuts down sales) - they will then begin the process of establishing the accepted "street" prices for their gear. Dealers will buy inventory. Pentax will schedule Co-Op Rebate sales. If a dealer becomes overstocked Pentax will authorize a dealer-sponsored sale for x number of units at y price for z weeks or days.
Ipso facto they are managing thier own brand globally again.
Those members who insist that Pentax should ahve made the aforementioned improvements before "raising the prices" misunderstand the sequence of actions Pentax is taking. At the end they will provide us precisely what we have asked for all these years - but we'll pay a price for their gear that allows a fair profit doing it. That's what we asked for. That's what we'll get. Accept it or move on. I'll take that deal every day so long as it means Pentax survives.
In the interest of keeping the hornet's nest at rest, I refrain from posting my refrain. Read my sig.
And smile for a minute - literally, Go Smile, For a Minute. It helps.