Originally posted by Blue It appears more of a strategy to slow down sales.
While that is a likely consequence i doubt it's the primary goal Blue. Ned's responses on the blog to comments pretty much tell me it is a much more involved plan than "let's screw the end user" which sure seems to be the general feeling by a few here.
I think once everything is implemented things will make more sense, even to people who don't have much B&M near them (BTW there is a strong hint at Target getting the WR lineup of cameras which is a good thing AFAIAC, aside from the fact you could buy one locally it will expose a large number of people to one of the strongest sell points on the brand (I think there must be more than 1 WR camera this year if there is one suitable to Target's market)