Originally posted by Docrwm Well, it seems that it is constantly Pentax USA that is either making the incredibly poor decisions or are the victim of the decision makers in Japan. However, it amazes me that so many are so quick to believe that each and every one of these decisions are masterstrokes of genius at the time the are announced but later are willing to admit that it might not have been the right decision.
I don't think they are geniuses and there may well have been smarter ways to implement this. Coming from a retail background though I do think this needed to be done (along with a range of other things). I've always thought Hoya really ran down the company. I will allow they managed to release a couple of nice cameras (the K7/5 I think are excellent) though they botch it by having mediocre QC to some degree (K7 has the shutter shake issue and the k5 well......)
I do think how the US is run has very likely been restrained by what Hoya was willing to invest (remember Pentax US is an arm of Pentax not an independent distributor like say Australia)
Hoya's whole thing was strip cost and do the minimum to add value so they could get rid of the imaging business they had no interest in. If pre Hoya imaging had kept up and made some of the adjustments Hoya did (like raising some prices to more realistic levels like the FA50) the imaging arm would have been more profitable and it would have been far harder to pull off the hostile takeover that hoya pulled off
At this point I'm of the view that the next 18 months or so will see some pretty big changes and some of them won't be well implemented at first. But I can see at the end of it a very different looking Pentax (no longer the Pentax can't afford 3 bodies blah blah type of attitude caused by Hoyas management of the brand.) Ricoh seems to be putting their stamp on things - the recent UPP may not be directly them but a result of a set of standards they expect going forward with the overall plan) They also seem to be willing to invest in the brand to grow it. I think it will take another 18 months to see how well they do that, you can't turn things around overnight.