Originally posted by builttospill It has nothing to do with marketing.
I think you are wrong. Think different etc. 43 might be a "true normal" (whatever that mean in practice) but 31 and 77 were selected for largely arbitrary reasons... the K 30 of yore was just as arbitrary, and the 77 was selected because it is a lucky number. That is what we call marketing. Pretty much every manufacturer created this line of lenses for a long time:
20, 24, 28, 35, 50, 85, 100, 135.
Think of it as an industry standard. I don't think it is a coincidence that NONE of the limiteds are any of those focal lengths. Marketing. Aren't I different? I shoot Pentax.
The point is, as far as focal lengths are concerned, the practical difference between 43 and 50 is nothing, between 31 and 35 is nothing, and between 77 and 85 is nothing. It just sounds hip. Like vinyl, high tops, and mustaches.