Originally posted by creampuff If you're already saying their current lenses are overpriced, then pray tell how in the world you'd be able to afford what you're suggesting Pentax should do. You want good but you still expect it to be cheap... that's pretty unrealistic and wishful thinking imo.
I don't know. The current lenses are overpriced compared to their build, that's what I meant. For instance, Pentax has an edge in that optical IS is not necessary, and even then, they manage to make their prices head to head to offerings from other manufacturers. There's cheap corner cutting, like plastic mounts and no lens hoods.
Why not focus only on better built lenses and sell at a higher volume, lower margin instead? When you get a lens from Zeiss, Voigtlander, Leica,
et all, you're paying an insane margin. Limiteds (specially FA) are pocket change compared to some of those lenses already, even though they are just as well built, not mention they feature AF. Now imagine if Pentax focused on a smaller, but higher standard lens lineup? They could offer a no-compromisse lineup that, although not cheap, is cheaper than anything you can get elsewhere with the same build. It takes balls though, because Pentax would have to position itself as a premium brand.
I happily pay 200 USD on used, manual-focus Pentax lenses when I know it's worth it because I appreciate their build, and I could probably save more than that and buy a Ltd lens if I could avoid import taxes (60% here). I don't feel inclined to pay that on a plasticky lens though.