Yes, its only macro when the subject is close. You will always get the largest magnification at the shortest focusing distance, so get close to the subject and its macro, but if you are further away.. well then its a normal lens. Honestly, macro just means it can focus close enough for a certain magnification. 1:1 means the image projected on the sensor is the same size as the subject.
Macro lenses also usually tend to have a flatter focusing plane (as in, not curved) and are known to be pretty sharp. There are also a lot of tutorials on macro photography online, which can be very helpful to get started, especially in terms of lighting. Hope you have fun with your new lens