Originally posted by RaduA Hey, don't forget the 1 to 1 parity in prices (USD vs. Euros). What was last time I check in the real world, 1,45 to 1
? Seeing a 1200 Euros lens here selling for 999 USD in the States just makes me feel so appreciated
! But cheer up, we could always look to UK prices
!
Radu
You cannot compare UK and European retail pricing with US retail pricing without tax adjustment. UK and Euro retail prices include the sales tax (VAT) and US prices don't, because every state has different tax levels.
UK projected retail prices v. US prices (both without taxes).
DA*200 £680 (approx $1320) v. $1100 - a $220 premium
DA*300 £765 (approx $1480) v. $1300 - a $180 premium
DA 55-300 £220 (approx $420) v. $400 - a $20 premium
DA 35 macro £254 (approx $490) v. $600 - Wow, a $110 reduction!
Current DA* lens on-line prices
DA*16-50 £400 (approx $775) v. $700 - a $75 premium
DA*50-135 £460 (approx $890) v. $750 - a $60 premium
There is a UK duty on lenses which will account for about a 7% increase, I don't know about US duty levels.
I suspect that the pricing will quickly come into line to be within +/-10% in most of the major markets.