Originally posted by benhai For my company, we sponsor lots of university programs just to let students to get familiar the use of our chips, expensive and cheap. Students are not our customers yet but they will in charge of what to use and what to buy in the not far future.
Entirely different. If a student uses your chip via something like TI's Launchpad program, they get used to program it and will influence a big return later if their company is influenced into using it. So what company do you work at? Just curious. I do SW/HW engineering work for my day job...
In contrast, what would Pentax gain if there were a good used zoom lens market? If you're that frugal that you'd only buy used lenses,, you'd most likely buy an inexpensive body. Bodies aren't very profitable because they change as much as computers, but lenses are. So Pentax's net gain from you as a user is low compared to someone that buys a lot of new lenses. Because of the high cost of their lenses, Canikon has traditionally attracted a lot of well heeled users, who also have a tendency to upgrade their gear a lot so there is a bigger used market, but their gear is also more expensive. How much did you say you were going to spend on Canikon gear?
And Pentax does listen to users a lot more than Canikon...their bodies are craploads better UI's, both in button placement and intuitive modes like TAv. They just don't have massive budgets like they do because their volume is a lot lower....in the embedded world, that's like saying Analog Devices should do a $5 Launchpad like TI does, but they don't have nearly the volume they do...