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12-03-2012, 08:35 PM   #166
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Show some class, lower the price of your glass!

12-03-2012, 08:35 PM   #167
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I'm in. The price jumping is nuts. Imagine saving for a few months for a new lens only to have it nearly double in price.
12-03-2012, 08:36 PM   #168
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Prices way out of line, gotta get fixed

I own only one "new" lens made by Pentax, a DA* 50-135. I love it, but I didn't at first, as it developed the dreaded SDM problem within 6 months. Once fixed under warranty, it has worked as advertised. It was a stretch for me to buy it at the original pricing, and with the quality control issues I very nearly dumped it. Considering the way the lenses are priced now with the UPP I will likely never buy another Pentax lens new. I feel I have no choice but to look at less expensive alternatives such as Sigma to Tamron.

So long as the UPP stays in place, so will I.
12-03-2012, 08:37 PM   #169
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Not sure who Pentax IS selling lenses to, but its not me. I wish it were.

Not sure what the point is... I assume they have marketing people who can use a spreadsheets.

12-03-2012, 08:37 PM   #170
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QuoteOriginally posted by Adam Quote
It's time to put the online MSRP thing to an end. Back in April, through a "Unilateral Pricing Policy" (UPP), Pentax USA forced online retailers to start selling Pentax lenses at full MSRP rather than the then-lower MAP prices. Refer to the article below for an overview of the price jumps. Some lenses nearly doubled in price!

Brutal Pentax Lens Price Increase: 15-90% - Pentax Camera News & Rumors - PentaxForums.com

Since this change, online sales of Pentax lenses have virtually come to a standstill because of the high, artificially-inflated prices. I'm sure you guys can testify to that, especially if you opted to use the Marketplace or get Sigma lenses rather than new Pentax ones. Just because the DA* 16-50mm has an MSRP of $1500 doesn't mean that anyone in the right mind will buy a used copy at the new high price: in fact, used Pentax lens prices are generally lower than the old MAP prices.

All of a sudden, this Black Friday weekend, the UPP restriction was temporarily lifted, and Pentax lens prices fell sharply for a few days (but some were still higher than the old prices). Here's a little insight into what gear really started moving:



In just one day, well over 100 new Pentax lenses were sold to PF members alone. That's more that the total number sold to PF members after the introduction of the UPP but before Black Friday.

So what good is this UPP thing doing? None at all. When it originally came about, Ned Bunnell, former President of Pentax USA, blogged about the UPP, saying that the main goal of the policy was to protect smaller brick-and-mortar stores so that they don't have to compete with really low online prices. Well, that's great and all, but you can count on your fingers how many such stores there are. And the funny thing is that if you walk into any one of these stores, you'll see the old prices. The same applies if you call B&H or Adorama: you'll generally get the old prices as long as you mention it (and if you walk in to the store, there's no question about it) On top of all this, rumors have it the Pentax USA distributor requires retailers to place large orders, which causes smaller stores to lose interest in carrying the brand, given the tiny demand that there is for Pentax to begin with.

The UPP isn't going to change the fact that the largest audience for Pentax lenses is found online, because of the fact that Pentax users are few and far between. This means that the new policy has done nothing but prevented users otherwise interested in Pentax lenses from buying them.


Above: the Pentax DA* 50-135mm is the star of the UPP, jumping from $749 to $1599

I was on the phone with B&H again today, and after I mentioned the recent Adorama deals, their buyer agreed to drop the price of the 15mm limited to $539 when in cart. B&H said that if this deal ends up getting more copies of the lens sold, they will do their best to post similar deals in the future, even if Pentax doesn't get rid of the UPP. Lowering prices after adding to cart, without advertising them, is a gray area: Pentax can't really say that it's a violation of the UPP, but they certainly won't be happy about it. B&H admitted that it was nice to see some stock get cleared out during Black Friday, so hopefully they'll be giving Pentax stuff a little bit more attention from now on.

While I'm sure B&H will be the first to offer the best online Pentax lens prices, they alone won't be able to change the way things work, because Pentax lenses and cameras are dwarfed by all other DSLR brands.

Almost all other camera brands have unilateral pricing policies. The difference, however, is that in-store prices are the same as online prices, and that no lenses doubled in price from one day to the next. This keeps prices constant across the board and successfully protects the market, unlike the Pentax policy, which one might say was late to the game. So, Pentax, consider this a petition on behalf of our entire community asking you to rethink your online marketing strategy.

If the UPP has prevented or discouraged you from buying a Pentax lens, or even forced you to switch brands, and if you want prices to go back to normal, sign the petition by replying to this thread. Let's make this the biggest thread in the whole lens forum: hopefully it'll send a strong message!


And if you want, I can go on with more reasons for why the UPP is bad:
  • Competitors have similarly-priced full-frame glass
  • Sigma has cheaper lenses and also offers premium lenses
  • People will avoid new lenses in favor of cheap manual lenses
As much as I hate to do it, I'd like to ask that the replies be limited to members based in the US, or who regularly import Pentax lenses from US online retailers.
I have not bought a new Pentax lens since the price increase. I bought a Sigma, and I am getting ready to purchase a Tamron.90mm macro instead of the Pentax lens which I would prefer were it not for the price.
12-03-2012, 08:39 PM   #171
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I purchased all my Pentax lenses before the price increases. Since then I purchased a Sigma 17-50 non OS and a Sigma 10-20 f4-5.6 instead of Pentax equivalent. The two Sigmas were less money that the Pentax 16-50, and probably perform better.

PS. When I say bought Pentax lenses pre price increase I mean the DA*50-135, DA*60-250, Fa31Ltd, FA43ltd, FA77Ltd all new from either B&H or Prodigital 2000. Now that I am enjoying these larger Sigma lenses I may as well have a NikonD600 and their primes.
12-03-2012, 08:45 PM   #172
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I have never bought a Pentax lens. TOO pricey for me. I would LOVE TO buy them, but need to be more competitive on prices.
12-03-2012, 08:47 PM   #173
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I will not purchase any pentax lenses online while this practice is effective.

12-03-2012, 08:50 PM   #174
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QuoteOriginally posted by Adam Quote
It's time to put the online MSRP thing to an end. Back in April, through a "Unilateral Pricing Policy" (UPP), Pentax USA forced online retailers to start selling Pentax lenses at full MSRP rather than the then-lower MAP prices. Refer to the article below for an overview of the price jumps. Some lenses nearly doubled in price!

Brutal Pentax Lens Price Increase: 15-90% - Pentax Camera News & Rumors - PentaxForums.com

Since this change, online sales of Pentax lenses have virtually come to a standstill because of the high, artificially-inflated prices. I'm sure you guys can testify to that, especially if you opted to use the Marketplace or get Sigma lenses rather than new Pentax ones. Just because the DA* 16-50mm has an MSRP of $1500 doesn't mean that anyone in the right mind will buy a used copy at the new high price: in fact, used Pentax lens prices are generally lower than the old MAP prices.

All of a sudden, this Black Friday weekend, the UPP restriction was temporarily lifted, and Pentax lens prices fell sharply for a few days (but some were still higher than the old prices). Here's a little insight into what gear really started moving:



In just one day, well over 100 new Pentax lenses were sold to PF members alone. That's more that the total number sold to PF members after the introduction of the UPP but before Black Friday.

So what good is this UPP thing doing? None at all. When it originally came about, Ned Bunnell, former President of Pentax USA, blogged about the UPP, saying that the main goal of the policy was to protect smaller brick-and-mortar stores so that they don't have to compete with really low online prices. Well, that's great and all, but you can count on your fingers how many such stores there are. And the funny thing is that if you walk into any one of these stores, you'll see the old prices. The same applies if you call B&H or Adorama: you'll generally get the old prices as long as you mention it (and if you walk in to the store, there's no question about it) On top of all this, rumors have it the Pentax USA distributor requires retailers to place large orders, which causes smaller stores to lose interest in carrying the brand, given the tiny demand that there is for Pentax to begin with.

The UPP isn't going to change the fact that the largest audience for Pentax lenses is found online, because of the fact that Pentax users are few and far between. This means that the new policy has done nothing but prevented users otherwise interested in Pentax lenses from buying them.


Above: the Pentax DA* 50-135mm is the star of the UPP, jumping from $749 to $1599

I was on the phone with B&H again today, and after I mentioned the recent Adorama deals, their buyer agreed to drop the price of the 15mm limited to $539 when in cart. B&H said that if this deal ends up getting more copies of the lens sold, they will do their best to post similar deals in the future, even if Pentax doesn't get rid of the UPP. Lowering prices after adding to cart, without advertising them, is a gray area: Pentax can't really say that it's a violation of the UPP, but they certainly won't be happy about it. B&H admitted that it was nice to see some stock get cleared out during Black Friday, so hopefully they'll be giving Pentax stuff a little bit more attention from now on.

While I'm sure B&H will be the first to offer the best online Pentax lens prices, they alone won't be able to change the way things work, because Pentax lenses and cameras are dwarfed by all other DSLR brands.

Almost all other camera brands have unilateral pricing policies. The difference, however, is that in-store prices are the same as online prices, and that no lenses doubled in price from one day to the next. This keeps prices constant across the board and successfully protects the market, unlike the Pentax policy, which one might say was late to the game. So, Pentax, consider this a petition on behalf of our entire community asking you to rethink your online marketing strategy.

If the UPP has prevented or discouraged you from buying a Pentax lens, or even forced you to switch brands, and if you want prices to go back to normal, sign the petition by replying to this thread. Let's make this the biggest thread in the whole lens forum: hopefully it'll send a strong message!


And if you want, I can go on with more reasons for why the UPP is bad:
  • Competitors have similarly-priced full-frame glass
  • Sigma has cheaper lenses and also offers premium lenses
  • People will avoid new lenses in favor of cheap manual lenses
As much as I hate to do it, I'd like to ask that the replies be limited to members based in the US, or who regularly import Pentax lenses from US online retailers.
Count me in as well.
12-03-2012, 08:52 PM   #175
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My Vote is in.
12-03-2012, 08:53 PM   #176
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Luckily Pentax has nothing of interest to me that I don't already have, regardless of price.

Industry-trailing warranty and risk of the Sillent Dead Motor lenses are not incentives, however.
12-03-2012, 08:57 PM   #177
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pleeeease!
12-03-2012, 08:58 PM   #178
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The prices really have been ridiculous. And look at the sales of the 50-135. With the Black Friday sale of around 50% off list, they moved like hotcakes. There's demand, just not at the artificially high price. Consider this petition signed.
12-03-2012, 09:01 PM   #179
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I delayed purchase of the DA* 16-50 and DA* 60-250 because I was going to buy them as a planned purchase shortly after the price shot up. I instead waited until the price came back down. Also, I got a used FA* 24 instead of a DA 21 because the price was insane. Also, I bought a Tamron 90mm Macro instead of a DFA 100mm macro. Pentax should stop being stupid - they are dooming the brand in the United States.
12-03-2012, 09:01 PM   #180
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I've been looking at 3 DA* lens but with the higher prices I can no longer afford them.
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