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12-04-2012, 07:42 AM   #286
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Add my name. My last three lenses were two new Sigmas and one used Sigma. I won't spend substantially more for a comparable lens just for the Pentax name. I would strongly consider buying a DA*300 and 60-250 if pricing was more reasonable.

12-04-2012, 07:45 AM   #287
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QuoteOriginally posted by Adam Quote
It's time to put the online MSRP thing to an end. Back in April, through a "Unilateral Pricing Policy" (UPP), Pentax USA forced online retailers to start selling Pentax lenses at full MSRP rather than the then-lower MAP prices. Refer to the article below for an overview of the price jumps. Some lenses nearly doubled in price!

Brutal Pentax Lens Price Increase: 15-90% - Pentax Camera News & Rumors - PentaxForums.com

Since this change, online sales of Pentax lenses have virtually come to a standstill because of the high, artificially-inflated prices. I'm sure you guys can testify to that, especially if you opted to use the Marketplace or get Sigma lenses rather than new Pentax ones. Just because the DA* 16-50mm has an MSRP of $1500 doesn't mean that anyone in the right mind will buy a used copy at the new high price: in fact, used Pentax lens prices are generally lower than the old MAP prices.

All of a sudden, this Black Friday weekend, the UPP restriction was temporarily lifted, and Pentax lens prices fell sharply for a few days (but some were still higher than the old prices). Here's a little insight into what gear really started moving:



In just one day, well over 100 new Pentax lenses were sold to PF members alone. That's more that the total number sold to PF members after the introduction of the UPP but before Black Friday.

So what good is this UPP thing doing? None at all. When it originally came about, Ned Bunnell, former President of Pentax USA, blogged about the UPP, saying that the main goal of the policy was to protect smaller brick-and-mortar stores so that they don't have to compete with really low online prices. Well, that's great and all, but you can count on your fingers how many such stores there are. And the funny thing is that if you walk into any one of these stores, you'll see the old prices. The same applies if you call B&H or Adorama: you'll generally get the old prices as long as you mention it (and if you walk in to the store, there's no question about it) On top of all this, rumors have it the Pentax USA distributor requires retailers to place large orders, which causes smaller stores to lose interest in carrying the brand, given the tiny demand that there is for Pentax to begin with.

The UPP isn't going to change the fact that the largest audience for Pentax lenses is found online, because of the fact that Pentax users are few and far between. This means that the new policy has done nothing but prevented users otherwise interested in Pentax lenses from buying them.


Above: the Pentax DA* 50-135mm is the star of the UPP, jumping from $749 to $1599

I was on the phone with B&H again today, and after I mentioned the recent Adorama deals, their buyer agreed to drop the price of the 15mm limited to $539 when in cart. B&H said that if this deal ends up getting more copies of the lens sold, they will do their best to post similar deals in the future, even if Pentax doesn't get rid of the UPP. Lowering prices after adding to cart, without advertising them, is a gray area: Pentax can't really say that it's a violation of the UPP, but they certainly won't be happy about it. B&H admitted that it was nice to see some stock get cleared out during Black Friday, so hopefully they'll be giving Pentax stuff a little bit more attention from now on.

While I'm sure B&H will be the first to offer the best online Pentax lens prices, they alone won't be able to change the way things work, because Pentax lenses and cameras are dwarfed by all other DSLR brands.

Almost all other camera brands have unilateral pricing policies. The difference, however, is that in-store prices are the same as online prices, and that no lenses doubled in price from one day to the next. This keeps prices constant across the board and successfully protects the market, unlike the Pentax policy, which one might say was late to the game. So, Pentax, consider this a petition on behalf of our entire community asking you to rethink your online marketing strategy.

If the UPP has prevented or discouraged you from buying a Pentax lens, or even forced you to switch brands, and if you want prices to go back to normal, sign the petition by replying to this thread. Let's make this the biggest thread in the whole lens forum: hopefully it'll send a strong message!


And if you want, I can go on with more reasons for why the UPP is bad:
  • Competitors have similarly-priced full-frame glass
  • Sigma has cheaper lenses and also offers premium lenses
  • People will avoid new lenses in favor of cheap manual lenses
As much as I hate to do it, I'd like to ask that the replies be limited to members based in the US, or who regularly import Pentax lenses from US online retailers.
I support this petition
12-04-2012, 07:48 AM   #288
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Add me to the list as well. I'd love to buy a Pentax 50-135 mm lens but not at today's prices.
12-04-2012, 07:55 AM   #289
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Add my name to the list, I'm in

12-04-2012, 07:58 AM   #290
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Me too. I've been buying them used; can't afford the new prices.
12-04-2012, 07:59 AM   #291
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Pentax, I ask that you either discontinue MAP or lower your MAP prices so that lens prices do not grossly exceed their old values. $2000 for a DA* 60-250mm lens is simply untenable.

I would like to be on the list.

--DragonLord
12-04-2012, 08:06 AM   #292
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Agreed. Pentax lenses are prohibitively expense. Photographers, like me, trying to get by, would appreciate uninflated prices, at least.
12-04-2012, 08:07 AM   #293
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Pentax Lens Prices

Lens prices are too high! I have only purchased one new lens, the others are used Pentax, because I can't afford the new price. One of the reasons I decided to go with Pentax was because the lens prices were reasonably priced, compared to Canon and Nikon, not so anymore. :-(

12-04-2012, 08:07 AM   #294
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Pentax UPP

I purchase only 3rd party lens because of this issue...
12-04-2012, 08:11 AM   #295
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QuoteOriginally posted by Saxplayer1004 Quote
I'm in. I recently bought a few old Tokina lenses because I got the same IQ and build quality but avoided the new prices. I've been buying used lenses since I can't afford the new ones. Hate to buy 3rd party because of the lack of WR, but the new prices are just too much
i'm in
12-04-2012, 08:14 AM   #296
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For me, the choice to go with Pentax in the beginning of my journey with a digital SLR was due to the availability of lenses at reasonable prices. This is no longer the case. If I had to choose a system today, given these outrageous prices, I would consider another major company. Please consider lowering the street prices... not just one day a year, but 365 days a year.
Thanks!
12-04-2012, 08:22 AM   #297
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I have not purchased ANY Pentax item, new or used (other than the K-01 and DA40/2.8 Ltd.), since installation of the UPP. I am THIS | | close to selling every single Pentax item I own. The only thing holding me back is the work necessary to liquidate the sheer size of my Pentax inventory, gathered since 1970, including many of the better Point and Shoot digital cameras.

F1n and a couple lenses? F2 and a couple lenses? D800, an exceptional flash and a couple zooms?

I could probably swap to those without being out of pocket meaningfully. It really isn't Pentax any more anyway, so to what is there to be loyal?

I'd gladly buy at Creve Couer Camera here in St. Louis - if they had anything other than a K30 in stock that isn't a discontinued lens or flash (if anyone wants a NIB 16~45 or FA 20~35 or AF200-FG, I know where you can get one). Creve Couer was until last year one of the few remaining loyal B&M Pentax chains. I guess not so much any more.

Last edited by monochrome; 12-04-2012 at 09:36 AM.
12-04-2012, 08:22 AM   #298
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Petition signing

This reply is to add my signature to the "PETITION".

Gerry Tool
12-04-2012, 08:23 AM   #299
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The thing that bugs me is that Sigma and Tamron prices also increased. Now I'm currently based in the US again, was thinking of getting some lenses while here, but now Europe has the advantage on cheaper Pentax lenses, without having actually changed the prices.

Pentax/Ricoh is out of control with the pricing in the US.

If I did it over again, it would be D7000. I use basically one lens anyhow, which is available easily in Nikon.
12-04-2012, 08:23 AM   #300
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I recently switched from a Canon system to Pentax... If I had done a little more research I probably would not have made the change. The cost of the DA prime lenses is absurd. The equivalent Canon EF lens is more than half the price of the Pentax glass. While Pentax has an advantage in price with the kit lens and 55/70-300 super zoom, keep in mind these are in comparison to image stabilized lenses. The Pentax 18-135 is 10% more than the equivalent EF-S which is, again, an IS lens. It doesn't have 10% more features, 10% better build quality, or 10% better IQ. I thought the shake reduction was built into Pentax bodies to provide IS to and reduce the cost of all lenses? That's what I was sold anyway. So, now that I have the K-5 I will be looking to Sigma or Tamron for the wide angle and standard zoom lenses I am planning on purchasing.
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