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12-04-2012, 01:35 PM   #346
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I've been a loyal Pentaxian since the 1970s . Once the digital era began, I stuck with Pentax even though it might've been a lot easier to go Canon or Nikon -- and this UPP nonsense feels like an affront, an effort to screw loyal customers rather than appreciate us. So yes, add my name to the list.

12-04-2012, 01:38 PM   #347
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On board all the way. I became a Pentax user because of perceived affordability. I haven't bought any new Pentax brand lenses in over a year due to high prices.
12-04-2012, 01:50 PM   #348
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Definitely haven't bought any new Pentax lenses for this very reason.
12-04-2012, 01:53 PM   #349
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Count me in as well ...

12-04-2012, 01:58 PM   #350
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Count me as signed on the petition.
12-04-2012, 02:01 PM   #351
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Went sigma instead

The 105mm Sigma Macro was less than $300 used versus the outrageously priced
FA* 100mm macro.

Not buying another new Pentax lens until the prices come down out of the stratosphere...
pre UPP prices are still high IMHO
12-04-2012, 02:10 PM   #352
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Thanks for all the replies, guys. Consider this my signature, too!

Once we hit 1000 replies, I will send a letter to Pentax containing a few quotes and the top reasons for why Pentax users haven't been buying Pentax lenses. I'm actually quite surprised by the turnout this this thread, and it shows how big of a goof-up this was for Pentax...

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12-04-2012, 02:21 PM   #353
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Count on me.

The UPP is so disappointing that I don't want to purchase any Pentax anymore. Then what's next? If we couldn't use Pentax lens, why are we still insist Pentax cameras? Canon and Nikon has hundreds of Prime lens, which are even better than Pentax lens, and also we have good lens from Tamron and Sigma. Next step for me is to sell all my lens and cameras and move to Cannon/Nikon/Sony, anyone is more responsible than Pentax.

12-04-2012, 02:31 PM   #354
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Short-sighted Pentax

I simply cannot afford to pay such overly high prices for lenses, regardless of how good they are, and especially when they seem priced so ~artificially~ high compared to competitors (N and C) or compared to Black Friday prices.

This is just another example of how Pentax is seemingly ~trying~ to drive away customers. Doesn't Pentax understand that it is becoming more and more appealing to many Pentax users to switch brands when Pentax treats them so shabbily?

I have been a Pentax user since the 1970's, but I don't know for how much longer...
12-04-2012, 02:38 PM   #355
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Yep, UPP stopped me.

I'd buy the 50-135mm at the Black Friday price and the 16-50 at a similar price. As is they are WAAYY too expensive. I don't like the practice Pentax has adopted either.
12-04-2012, 02:57 PM   #356
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Pentax lenses are too expensive. Every SDM lens I purchased, I topped it up with another $200-400 Squaretrade warranty due to fear of SDM failure. When I bought my first Pentax K-7, I couldn't even afford a good pentax zoom lens such as 16-50 DA* and I had to go with Sigma 17-70 for almost a year and a half. Why should be loyal to a brand when it's hard to afford their lenses? I could buy a used Nikon full frame with few decent lenses for the money I have been investing in Pentax..
12-04-2012, 03:14 PM   #357
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QuoteOriginally posted by Adam Quote
It's time to put the online MSRP thing to an end. Back in April, through a "Unilateral Pricing Policy" (UPP), Pentax USA forced online retailers to start selling Pentax lenses at full MSRP rather than the then-lower MAP prices. Refer to the article below for an overview of the price jumps. Some lenses nearly doubled in price!

Brutal Pentax Lens Price Increase: 15-90% - Pentax Camera News & Rumors - PentaxForums.com

Since this change, online sales of Pentax lenses have virtually come to a standstill because of the high, artificially-inflated prices. I'm sure you guys can testify to that, especially if you opted to use the Marketplace or get Sigma lenses rather than new Pentax ones. Just because the DA* 16-50mm has an MSRP of $1500 doesn't mean that anyone in the right mind will buy a used copy at the new high price: in fact, used Pentax lens prices are generally lower than the old MAP prices.

All of a sudden, this Black Friday weekend, the UPP restriction was temporarily lifted, and Pentax lens prices fell sharply for a few days (but some were still higher than the old prices). Here's a little insight into what gear really started moving:



In just one day, well over 100 new Pentax lenses were sold to PF members alone. That's more that the total number sold to PF members after the introduction of the UPP but before Black Friday.

So what good is this UPP thing doing? None at all. When it originally came about, Ned Bunnell, former President of Pentax USA, blogged about the UPP, saying that the main goal of the policy was to protect smaller brick-and-mortar stores so that they don't have to compete with really low online prices. Well, that's great and all, but you can count on your fingers how many such stores there are. And the funny thing is that if you walk into any one of these stores, you'll see the old prices. The same applies if you call B&H or Adorama: you'll generally get the old prices as long as you mention it (and if you walk in to the store, there's no question about it) On top of all this, rumors have it the Pentax USA distributor requires retailers to place large orders, which causes smaller stores to lose interest in carrying the brand, given the tiny demand that there is for Pentax to begin with.

The UPP isn't going to change the fact that the largest audience for Pentax lenses is found online, because of the fact that Pentax users are few and far between. This means that the new policy has done nothing but prevented users otherwise interested in Pentax lenses from buying them.


Above: the Pentax DA* 50-135mm is the star of the UPP, jumping from $749 to $1599

I was on the phone with B&H again today, and after I mentioned the recent Adorama deals, their buyer agreed to drop the price of the 15mm limited to $539 when in cart. B&H said that if this deal ends up getting more copies of the lens sold, they will do their best to post similar deals in the future, even if Pentax doesn't get rid of the UPP. Lowering prices after adding to cart, without advertising them, is a gray area: Pentax can't really say that it's a violation of the UPP, but they certainly won't be happy about it. B&H admitted that it was nice to see some stock get cleared out during Black Friday, so hopefully they'll be giving Pentax stuff a little bit more attention from now on.

While I'm sure B&H will be the first to offer the best online Pentax lens prices, they alone won't be able to change the way things work, because Pentax lenses and cameras are dwarfed by all other DSLR brands.

Almost all other camera brands have unilateral pricing policies. The difference, however, is that in-store prices are the same as online prices, and that no lenses doubled in price from one day to the next. This keeps prices constant across the board and successfully protects the market, unlike the Pentax policy, which one might say was late to the game. So, Pentax, consider this a petition on behalf of our entire community asking you to rethink your online marketing strategy.

If the UPP has prevented or discouraged you from buying a Pentax lens, or even forced you to switch brands, and if you want prices to go back to normal, sign the petition by replying to this thread. Let's make this the biggest thread in the whole lens forum: hopefully it'll send a strong message!


And if you want, I can go on with more reasons for why the UPP is bad:
  • Competitors have similarly-priced full-frame glass
  • Sigma has cheaper lenses and also offers premium lenses
  • People will avoid new lenses in favor of cheap manual lenses
As much as I hate to do it, I'd like to ask that the replies be limited to members based in the US, or who regularly import Pentax lenses from US online retailers.
I certainly put my name in for lowering the prices. The last time I bought a brand new (Pentax) lens was in 1979! I've spent (many) hundreds on used lenses but I'd like to think that If I decide on a particular lens from Pentax that I wouldn't have to stop at the bank for a loan before I buy it.
12-04-2012, 03:21 PM   #358
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Count me in!

The Vietnam labor must be very costly...
12-04-2012, 03:25 PM   #359
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I'm on board.

I've written off any Pentax lenses whose price was raised by the UPP ever since this sad April Fool's joke which has yet to end.
12-04-2012, 03:30 PM   #360
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QuoteOriginally posted by Adam Quote
It's time to put the online MSRP thing to an end. Back in April, through a "Unilateral Pricing Policy" (UPP), Pentax USA forced online retailers to start selling Pentax lenses at full MSRP rather than the then-lower MAP prices. Refer to the article below for an overview of the price jumps. Some lenses nearly doubled in price!

Brutal Pentax Lens Price Increase: 15-90% - Pentax Camera News & Rumors - PentaxForums.com

Since this change, online sales of Pentax lenses have virtually come to a standstill because of the high, artificially-inflated prices. I'm sure you guys can testify to that, especially if you opted to use the Marketplace or get Sigma lenses rather than new Pentax ones. Just because the DA* 16-50mm has an MSRP of $1500 doesn't mean that anyone in the right mind will buy a used copy at the new high price: in fact, used Pentax lens prices are generally lower than the old MAP prices.

All of a sudden, this Black Friday weekend, the UPP restriction was temporarily lifted, and Pentax lens prices fell sharply for a few days (but some were still higher than the old prices). Here's a little insight into what gear really started moving:



In just one day, well over 100 new Pentax lenses were sold to PF members alone. That's more that the total number sold to PF members after the introduction of the UPP but before Black Friday.

So what good is this UPP thing doing? None at all. When it originally came about, Ned Bunnell, former President of Pentax USA, blogged about the UPP, saying that the main goal of the policy was to protect smaller brick-and-mortar stores so that they don't have to compete with really low online prices. Well, that's great and all, but you can count on your fingers how many such stores there are. And the funny thing is that if you walk into any one of these stores, you'll see the old prices. The same applies if you call B&H or Adorama: you'll generally get the old prices as long as you mention it (and if you walk in to the store, there's no question about it) On top of all this, rumors have it the Pentax USA distributor requires retailers to place large orders, which causes smaller stores to lose interest in carrying the brand, given the tiny demand that there is for Pentax to begin with.

The UPP isn't going to change the fact that the largest audience for Pentax lenses is found online, because of the fact that Pentax users are few and far between. This means that the new policy has done nothing but prevented users otherwise interested in Pentax lenses from buying them.


Above: the Pentax DA* 50-135mm is the star of the UPP, jumping from $749 to $1599

I was on the phone with B&H again today, and after I mentioned the recent Adorama deals, their buyer agreed to drop the price of the 15mm limited to $539 when in cart. B&H said that if this deal ends up getting more copies of the lens sold, they will do their best to post similar deals in the future, even if Pentax doesn't get rid of the UPP. Lowering prices after adding to cart, without advertising them, is a gray area: Pentax can't really say that it's a violation of the UPP, but they certainly won't be happy about it. B&H admitted that it was nice to see some stock get cleared out during Black Friday, so hopefully they'll be giving Pentax stuff a little bit more attention from now on.

While I'm sure B&H will be the first to offer the best online Pentax lens prices, they alone won't be able to change the way things work, because Pentax lenses and cameras are dwarfed by all other DSLR brands.

Almost all other camera brands have unilateral pricing policies. The difference, however, is that in-store prices are the same as online prices, and that no lenses doubled in price from one day to the next. This keeps prices constant across the board and successfully protects the market, unlike the Pentax policy, which one might say was late to the game. So, Pentax, consider this a petition on behalf of our entire community asking you to rethink your online marketing strategy.

If the UPP has prevented or discouraged you from buying a Pentax lens, or even forced you to switch brands, and if you want prices to go back to normal, sign the petition by replying to this thread. Let's make this the biggest thread in the whole lens forum: hopefully it'll send a strong message!


And if you want, I can go on with more reasons for why the UPP is bad:
  • Competitors have similarly-priced full-frame glass
  • Sigma has cheaper lenses and also offers premium lenses
  • People will avoid new lenses in favor of cheap manual lenses
As much as I hate to do it, I'd like to ask that the replies be limited to members based in the US, or who regularly import Pentax lenses from US online retailers.
With high prices, pentax is LAST choice.
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