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12-03-2012, 06:29 PM   #46
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The last lens I bought was a Sigma 8-16MM from a local dealer in Saint Louis.
I had mentioned to him that I was in the market for a wide angle lens and he directed me
to the Sigma lens and said that his price for that lens was far less expensive than a compariable Pentax lens.
Dealers are not recommending Pentax due to the price difference, so if Pentax wants their market share to
increase they must be willing to be competitive.

12-03-2012, 06:31 PM   #47
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lens prices

count me in
12-03-2012, 06:31 PM   #48
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QuoteOriginally posted by Adam Quote
It's time to put the online MSRP thing to an end. Back in April, through a "Unilateral Pricing Policy" (UPP), Pentax USA forced online retailers to start selling Pentax lenses at full MSRP rather than the then-lower MAP prices. Refer to the article below for an overview of the price jumps. Some lenses nearly doubled in price!

Brutal Pentax Lens Price Increase: 15-90% - Pentax Camera News & Rumors -

Since this change, online sales of Pentax lenses have virtually come to a standstill because of the high, artificially-inflated prices. I'm sure you guys can testify to that, especially if you opted to use the Marketplace or get Sigma lenses rather than new Pentax ones. Just because the DA* 16-50mm has an MSRP of $1500 doesn't mean that anyone in the right mind will buy a used copy at the new high price: in fact, used Pentax lens prices are generally lower than the old MAP prices.

All of a sudden, this Black Friday weekend, the UPP restriction was temporarily lifted, and Pentax lens prices fell sharply for a few days (but some were still higher than the old prices). Here's a little insight into what gear really started moving:

In just one day, well over 100 new Pentax lenses were sold to PF members alone. That's more that the total number sold to PF members after the introduction of the UPP but before Black Friday.

So what good is this UPP thing doing? None at all. When it originally came about, Ned Bunnell, former President of Pentax USA, blogged about the UPP, saying that the main goal of the policy was to protect smaller brick-and-mortar stores so that they don't have to compete with really low online prices. Well, that's great and all, but you can count on your fingers how many such stores there are. And the funny thing is that if you walk into any one of these stores, you'll see the old prices. The same applies if you call B&H or Adorama: you'll generally get the old prices as long as you mention it (and if you walk in to the store, there's no question about it) On top of all this, rumors have it the Pentax USA distributor requires retailers to place large orders, which causes smaller stores to lose interest in carrying the brand, given the tiny demand that there is for Pentax to begin with.

The UPP isn't going to change the fact that the largest audience for Pentax lenses is found online, because of the fact that Pentax users are few and far between. This means that the new policy has done nothing but prevented users otherwise interested in Pentax lenses from buying them.

Above: the Pentax DA* 50-135mm is the star of the UPP, jumping from $749 to $1599

I was on the phone with B&H again today, and after I mentioned the recent Adorama deals, their buyer agreed to drop the price of the 15mm limited to $539 when in cart. B&H said that if this deal ends up getting more copies of the lens sold, they will do their best to post similar deals in the future, even if Pentax doesn't get rid of the UPP. Lowering prices after adding to cart, without advertising them, is a gray area: Pentax can't really say that it's a violation of the UPP, but they certainly won't be happy about it. B&H admitted that it was nice to see some stock get cleared out during Black Friday, so hopefully they'll be giving Pentax stuff a little bit more attention from now on.

While I'm sure B&H will be the first to offer the best online Pentax lens prices, they alone won't be able to change the way things work, because Pentax lenses and cameras are dwarfed by all other DSLR brands.

Almost all other camera brands have unilateral pricing policies. The difference, however, is that in-store prices are the same as online prices, and that no lenses doubled in price from one day to the next. This keeps prices constant across the board and successfully protects the market, unlike the Pentax policy, which one might say was late to the game. So, Pentax, consider this a petition on behalf of our entire community asking you to rethink your online marketing strategy.

If the UPP has prevented or discouraged you from buying a Pentax lens, or even forced you to switch brands, and if you want prices to go back to normal, sign the petition by replying to this thread. Let's make this the biggest thread in the whole lens forum: hopefully it'll send a strong message!

And if you want, I can go on with more reasons for why the UPP is bad:
  • Competitors have similarly-priced full-frame glass
  • Sigma has cheaper lenses and also offers premium lenses
  • People will avoid new lenses in favor of cheap manual lenses
As much as I hate to do it, I'd like to ask that the replies be limited to members based in the US, or who regularly import Pentax lenses from US online retailers.
Thanks. This seems like a no brainer to me. With so many choices in the market place Pentax should understand that cultivating satisfied customers means continued sales and brand loyalty, Not happy? Simply go somewhere else.
12-03-2012, 06:32 PM   #49
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While based overseas, I bought several Pentax lenses from Adorama and B&H. I clearly indicate that UPP has prevented or discouraged me from buying a Pentax lens, or even forced me to switch brands.

I am in position to buy two new lenses. Unless Pentax stops the UPP, I will buy other brands because they are cheaper.

I support strongly the petition and I want prices to go back to normal.

12-03-2012, 06:32 PM   #50
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Count me in. I'll be shopping for three additional lenses in the coming year or two, but can't afford Pentax lenses at MSRP prices.
12-03-2012, 06:33 PM   #51
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I'm in. If Pentax wants to stay in business, they better start selling lenses. And they can't be doing that with these astronomically high lens prices.

I've already vowed to not purchase any Pentax lenses until UPP goes away. I'm minimally invested in Pentax, with a new K-5 and a few kit lenses from years past. If UPP doesn't go away soon, off to CaNikon I will go!

Pentax, you've got some very nice, innovative products. Don't screw it up [more] by setting the wrong price!
12-03-2012, 06:33 PM   #52
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Happy to add my voice. I've pricing primes lately and I'd like to stay with Pentax.
12-03-2012, 06:33 PM   #53
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Pentax USA,

I have been a loyal Pentax user since 1976 and have a whole lot of Pentax lenses. There are a few more that I wish to purchase ... but not at artificial, inflated prices. While I realize that it is very important to support local stores, we are in a changing global economy, one that is Internet driven. Even most local businesses have an Internet presence. All businesses need to adapt and evolve. If they don't, then they will not be in business much longer.

-Steven Adams, Palmdale, CA

12-03-2012, 06:34 PM   #54
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Count me in.
12-03-2012, 06:36 PM   #55
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count me in...
12-03-2012, 06:36 PM   #56
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Count me in. I was one of the lucky ones that got the 50-135 before the price doubled. I can't afford to replace it if it breaks. The Tamron 70-200 f2.8 is half the price of the 50-135.
12-03-2012, 06:37 PM   #57
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I was two seconds away from moving to Nikon until the deal I found on Black Friday weekend with the K5II 18-135mm bundle. If it were not for this temporary drop in Pentax pricing, I would no longer be on this forum or a Pentax owner. I look forward to more competitive pricing.
12-03-2012, 06:37 PM   #58
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I bought a DA 15 from the forum Marketplace rather than buying the lens new. I couldn't bring myself to pay nearly $150 more than the previous price, especially for a crop sensor lens I can't use on my film camera. My local B&M camera store doesn't carry Pentax -- they looked at me a little strangely when I asked if they did.
12-03-2012, 06:37 PM   #59
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Im, in on this. I've wanting the 50mm 1.4 but there's no way im pay 500+ for it.
12-03-2012, 06:38 PM   #60
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Count me in

The 60-250 f4 is definitely a lens I am interested in, but not at nearly $2000!!

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