Thank you for all of your help and comments
JCollinU - good call, DIN condensed is a great place to start, adapting an existing font will save me a lot of time and effort
The lens sections will help with reproducing the 'lens reflections/flare' on the glass
kcmadr - I use Rhino3D; I come from an architectural background rather than product modeling background, I am looking to start doing some Virtual Product Photography
panoguy - I use Maxwell; which is very user friendly if you have a basic understanding of photography i.e. f stops, exposure etc. rather than 'abstract' render terminology
I have been thinking about looking at hdrlightstudio for a while now, I will now use this project as an excuse
Plus here are a couple of webinars you might be interested in
Novedge Webinar Series Episode 58: Studio Lighting Techniques Using Maxwell Render on Vimeo Novedge Webinar Series Episode 59: Fast Perfect Lighting with HDR Light Studio 4 on Vimeo
Here is a new test render (the text is a little to prominent at the moment)