Insane move on lens pricing by Pentax

Docrwm · 05-01-2013, 10:56 AM

Pentax has again announced increases in lens pricing. As I have said elsewhere - Insanity is not a defense in Bankruptcy Court.

Attached Images

**boriscleto** · 05-01-2013, 11:02 AM

Pentax decreases the prices on the FA Limiteds...Pentax is doomed.

Pentax increases the prices on the FA Limiteds...Pentax is DOOOOOMED.

EarlVonTapia · 05-01-2013, 11:14 AM

By the time I'm ready to buy the FA 77, it's going to cost over $2000 probably.

causey · 05-01-2013, 11:25 AM

The Sun will rise tomorrow.

**boriscleto** · 05-01-2013, 11:30 AM

They didn't raise the price on the FA 31 Limited. That must mean it's discontinued...

lytrytyr · 05-01-2013, 11:34 AM

Originally posted by Docrwm

Pentax has again announced increases in lens pricing.

Just bringing US prices into line with other markets?

For example, the DA 17-70 is EUE 549 in Germany with 19% tax
Pentax Objektive
which translates to a tad over USD 600
without tax at today's exchange rate,
so about the same as the new "insane" US price.

Jean Poitiers · 05-01-2013, 11:35 AM

+ 20% to 50% is too much ... what's the strategy behind this and will the remaining lenses increase in price as well ?! J

kenafein · 05-01-2013, 11:36 AM

I guess they'll probably have semi-annual rebates going forward. Otherwise the market will respond by not buying the lenses or moving systems. Lenses are just expensive overall though, so where would we go? Prices are way too high on some of these though. They have to look at the competition. Nikon and Canon both charge less for their 50/1.4s, which have built in motors.

lytrytyr · 05-01-2013, 11:38 AM

JC Penney recently confirmed that the US market responds to a "Mark up to mark down" strategy.

johnmflores · 05-01-2013, 11:48 AM

Originally posted by boriscleto

Pentax decreases the prices on the FA Limiteds...Pentax is doomed.

Pentax increases the prices on the FA Limiteds...Pentax is DOOOOOMED.

Originally posted by boriscleto

They didn't raise the price on the FA 31 Limited. That must mean it's discontinued...

LOL for sure!

Eulogy · 05-01-2013, 11:49 AM

Originally posted by boriscleto

They didn't raise the price on the FA 31 Limited. That must mean it's discontinued...

Oh god no, they're planning on only selling the new price hiked lenses. Leaving these, and the DA* lineup! Pentax just discontinued about 8 lenses then...

/youknowthisishowstupidrumorsstartright

Eulogy · 05-01-2013, 11:50 AM

Originally posted by lytrytyr

JC Penney recently confirmed that the US market responds to a "Mark up to mark down" strategy.

It's like Diamonds. People want them because they can't have them.(This was a South Park episode scheme, also)

dboeren · 05-01-2013, 12:04 PM

What the heck, man? These are some really major price hikes (OK - the 55-300mm one isn't so bad). I thought that Pentax was trying to gain market share, not lose it. The execs over at Sigma and Tamron must be dancing with joy right now, this is a direct increase in sales of their lenses to Pentax owners.

pdo · 05-01-2013, 12:09 PM - **1 Like**

This makes it easy for someone like me who is waiting for Pentax FF to just sell everything and move to Nikon..

**Miguel** · 05-01-2013, 12:19 PM

It is insane only if you assume that Ricoh is running Pentax like a typical business. To me Ricoh operates Pentax as a sort of hobby. More whimsy than sound strategy. I don't think "market share" is an operating requirement.

M

05-01-2013, 10:56 AM	#1
Docrwm Veteran Member Join Date: Sep 2010 Location: Somewhere in the Southern US Photos: Gallery \| Albums Posts: 12,285	Insane move on lens pricing by Pentax Pentax has again announced increases in lens pricing. As I have said elsewhere - Insanity is not a defense in Bankruptcy Court. Attached Images

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05-01-2013, 11:02 AM	#2
boriscleto Loyal Site Supporter Join Date: Dec 2009 Location: North Syracuse, NY Photos: Gallery Posts: 16,475	Pentax decreases the prices on the FA Limiteds...Pentax is doomed. Pentax increases the prices on the FA Limiteds...Pentax is DOOOOOMED.

05-01-2013, 11:14 AM	#3
EarlVonTapia Veteran Member Join Date: Oct 2012 Location: Vancouver Photos: Gallery Posts: 1,207	By the time I'm ready to buy the FA 77, it's going to cost over $2000 probably.

05-01-2013, 11:25 AM	#4
causey Veteran Member Join Date: Feb 2009 Location: Arlington, VA Photos: Albums Posts: 3,757	The Sun will rise tomorrow.

05-01-2013, 11:30 AM	#5
boriscleto Loyal Site Supporter Join Date: Dec 2009 Location: North Syracuse, NY Photos: Gallery Posts: 16,475	They didn't raise the price on the FA 31 Limited. That must mean it's discontinued...

05-01-2013, 11:34 AM	#6
lytrytyr Pentaxian Join Date: Nov 2011 Photos: Gallery \| Albums Posts: 4,310	Originally posted by Docrwm Pentax has again announced increases in lens pricing. Just bringing US prices into line with other markets? For example, the DA 17-70 is EUE 549 in Germany with 19% tax Pentax Objektive which translates to a tad over USD 600 without tax at today's exchange rate, so about the same as the new "insane" US price.

05-01-2013, 11:35 AM	#7
Jean Poitiers Pentaxian Join Date: Apr 2011 Location: Lost in translation ... Photos: Gallery \| Albums Posts: 18,076	+ 20% to 50% is too much ... what's the strategy behind this and will the remaining lenses increase in price as well ?! J

05-01-2013, 11:36 AM	#8
kenafein Veteran Member Join Date: May 2011 Location: Southern California Photos: Albums Posts: 4,082	I guess they'll probably have semi-annual rebates going forward. Otherwise the market will respond by not buying the lenses or moving systems. Lenses are just expensive overall though, so where would we go? Prices are way too high on some of these though. They have to look at the competition. Nikon and Canon both charge less for their 50/1.4s, which have built in motors.

05-01-2013, 11:38 AM	#9
lytrytyr Pentaxian Join Date: Nov 2011 Photos: Gallery \| Albums Posts: 4,310	JC Penney recently confirmed that the US market responds to a "Mark up to mark down" strategy.

05-01-2013, 11:48 AM	#10
johnmflores Veteran Member Join Date: Apr 2009 Location: Somerville, NJ Photos: Gallery \| Albums Posts: 5,361	Originally posted by boriscleto Pentax decreases the prices on the FA Limiteds...Pentax is doomed. Pentax increases the prices on the FA Limiteds...Pentax is DOOOOOMED. Originally posted by boriscleto They didn't raise the price on the FA 31 Limited. That must mean it's discontinued... LOL for sure!

05-01-2013, 11:49 AM	#11
Eulogy Veteran Member Join Date: Feb 2012 Location: Fredericton, New Brunswick Photos: Gallery Posts: 632	Originally posted by boriscleto They didn't raise the price on the FA 31 Limited. That must mean it's discontinued... Oh god no, they're planning on only selling the new price hiked lenses. Leaving these, and the DA* lineup! Pentax just discontinued about 8 lenses then... /youknowthisishowstupidrumorsstartright

05-01-2013, 11:50 AM	#12
Eulogy Veteran Member Join Date: Feb 2012 Location: Fredericton, New Brunswick Photos: Gallery Posts: 632	Originally posted by lytrytyr JC Penney recently confirmed that the US market responds to a "Mark up to mark down" strategy. It's like Diamonds. People want them because they can't have them.(This was a South Park episode scheme, also)

05-01-2013, 12:04 PM	#13
dboeren Senior Member Join Date: Feb 2013 Location: Marietta, GA Photos: Albums Posts: 148	What the heck, man? These are some really major price hikes (OK - the 55-300mm one isn't so bad). I thought that Pentax was trying to gain market share, not lose it. The execs over at Sigma and Tamron must be dancing with joy right now, this is a direct increase in sales of their lenses to Pentax owners.

05-01-2013, 12:09 PM - 1 Like	#14
pdo Senior Member Join Date: Sep 2008 Location: Westminster CA Posts: 264	This makes it easy for someone like me who is waiting for Pentax FF to just sell everything and move to Nikon..

05-01-2013, 12:19 PM	#15
Miguel Site Supporter Join Date: Sep 2007 Location: Near Seattle Photos: Gallery Posts: 2,743	It is insane only if you assume that Ricoh is running Pentax like a typical business. To me Ricoh operates Pentax as a sort of hobby. More whimsy than sound strategy. I don't think "market share" is an operating requirement. M