Whether we like it or not, whether we think it is fair or we don't, whether we think it is legal or illegal (it isn't, Nikon does it too), the problem isn't the prices they're charging today. The problem is the way Hoya let Ned Bunnell abuse the Pentax Brand in the USA by underpricing and cheapening the brand before Ricoh bought it.
This is not a Ricoh problem, nor is it a Pentax Ricoh Imaging problem. It is a Pentax Ricoh Imaging Americas Corp. problem. USA Pentax. Nothing else. Fixing the brand in the United States.
See my
post in the other thread for what I think they are doing, and where I ask what you (collectively, not any poster personally) would do differently to fix the brand in the United States. See also
my post about the Q Discussion I had with Jim Malcolm about the brand, the brand identity and what he IS doing to fix the brand.
I'm looking for positive suggestions, not knee-jerk complaints about legal price increases.