I finally found this thread that describes exactly the sound I am getting.
https://www.pentaxforums.com/forums/pentax-slr-lens-discussion/136463-questio...ocus-ring.html
He also posted this video with the sounds (many thanks for that!).
http://www.flickr.com/photos/morningthief581/5520072335/
It seems like the consensus here and on that thread is that this is normal. If anyone disagrees, I'd be grateful to hear whether I should exchange the lens.
Also, is there a place here to post lens or camera "quirks" like this, so that newbies like myself can determine whether something is normal or not?