Originally posted by RGlasel For lens grips or tires? In both cases you need to clean the rubber first, and then apply a suitable lubricant to the rubber. You don't want to seal the rubber (so it shouldn't be shiny or glossy), just keep it from cracking and tearing when it is distorted. Damage from ozone or solvents can only be prevented by changing the chemistry of the rubber, so there is no way to fix it after the fact. Hand dishwashing soap and water for cleaning works well as long as you rinse it off afterwards, otherwise spray cleaners like Spray Nine if you just want to wipe off the dirt without rinsing. For tires, the foaming aerosol tire cleaners work well, as long as you wipe off the tires shortly after spraying them down. Most of them leave a brown oily film if you let the tires air dry. For trade shows, I was always working with new tires, so once they were clean I didn't have to do anything else. Mineral oil contains paraffin, so for older rubber I suggest rubbing mineral oil into the rubber and wiping off any excess. Mineral oil is used in many skin care products and should be available by itself from drugstores, although probably not in the quantity needed for a set of tires. For really bad cracking, you could brush on liquid rubber, which might be available in hardware stores, it does a great job on the sidewalls of old, worn out tires that are being retreaded. However, short of vulcanizing new rubber to old rubber, you can't replace missing pieces of rubber. Probably more than you ever wanted to know about restoring damaged rubber?
It is not easily possible to know which specific elastomer (rubber) compound has been used on specific lenses or elsewhere on photographic equipment. Often what appears to be natural rubber is an entirely different elastomer. This fact complicates any care instructions as there are a wide variety of elastomer compounds with differing characteristics. Natural rubber, for example, is highly susceptible to damage from any kind of oil, grease, or oil-containing cleaning compound. Accordingly, it is best to avoid using any kind of cleaner or preservative that you know or suspect may contain oil or grease of ANY kind. Some compounds, such as EPDM, are highly resistant to sunlight/ozone damage, while others, such as nitrile, are resistant to damage from oil or grease, but you have no cost-effective way of determining whether the elastomer you are dealing with possesses specific characteristics.
What is safe for any elastomer? Safest is warm water or perhaps warm water with a very mild soap or detergent solution, nothing strong or harsh. I would avoid any cleaning compound containing chlorox, alcohol, ammonia, or other strong chemicals.