Originally posted by Hamiltom The only normal way to increase the aperture is to physically increase the diameter of the lens.This allows a greater amount of light in for any given focal length. Unfortunately, this increases costs and weight.
So the basic answer is price.
While this is true for long lenses, fast short lenses don't require big diameters necessarily. Think about it, at 24mm for example, F2 only requires 12 mm diameter. It is about the ability to make a small diameter lens with high curvature needed etc....