I have an FA 35-80 which I also finds stacks up very well against current tech is very light and short....so my guess would be is, it's easier to produce a light weight short lens in that focal length 28-100 than it is to produce a short a 18-55. But then I never engage in this kind of speculation so I'm not saying that.
Pentax did come out with an 18-50 that collapses to be very short, shorter than any of the old kit lenses. So the they weren't lazy, in fact they were innovative, creative and energetic. It's all those companies that didn't produce a collapsing kit lens that are snoozing, resting on their laurels. So if you look at "pentax is lazy" or "Everyone else is lazy" it all depends on what angle you're taking. There's enough leery out there, not every one has to do everything. I'm sure the Pentax guys turn up for work every day working on new designs and trying to come up with innovative eye catching product, the same as every other company. Lazy has nothing to do with it.
But I hardly ever use my 35-80 lens. Because 35-80 mis not a walk around lens on AS-c and neither is 28-105. It's about the utility of the lens on APS-c format. MY choice is 16-85, or 18-135, and it's toss up because I don't know what I'd use more, 16mm or 85-135mm. 28-105 for a walk around doesn't address either.