Originally posted by Sandy Hancock
The cornerstone wide prime would have to be 24mm.
The only problem I see with this is that it's the exact same focal length the new D-FA 24-70/2.8 zoom starts at. There's only one stop separating that and your putative D-FA 24/2.0, and if the FF really is the outstanding low-light, high-ISO, low-noise beast we all want it to be, that might leave many users saying "Why bother buying this for just one extra stop?" Granted, true aficionados might appreciate differences in rendering, and the prime enthusiasts will appreciate the smaller size, but if you're a Ricoh bean-counter then you want a broader market than that. Seems to me that an 18mm or 20mm focal length would be wiser, to differentiate it a little more from the wide end of the standard zoom. That's not to say that a D-FA* or D-FA Limited 24/2.0 wouldn't sell - it almost certainly would - but it seems to make sense to separate the first wide D-FA prime from the wide zoom just a bit. And you definitely want it to be fast (1.8 or 2.0, as you say) to give added incentive to buyers who are staying with APS-C for now, who want something faster than the 21 Limited (and future-proof if they ever shift to FF) and are prepared to pay for it.
By all means, though, make it WR/AW.