Originally posted by FantasticMrFox I don't know which past you are talking about, but since I entered the system (2011) Pentax has not been way cheaper than CaNikon. Some stuff is cheaper, other stuff more expensive. Their camera bodies usually deliver more bang for the buck, but lenses wise Pentax is and has not been cheaper than CaNikon.
Well, in my opinion there's a clear price gap between (just to name some examples) DA* (16-50, 50-135, 60-250) and the new DFA lenses (whereas only one of them, DFA 70-200 is marked as * by Pentax).
While the others (Canikon, ...) have many "basic" lenses (low prices), just a few "advanced" lenses (middle level prices) and then fairly enough exclusive (and expensive) lenses, Pentax has always been especially strong in the middle line: able to provide broad range of high quality lenses but for reasonable costs.
Now when I see price tags like USD 1500 (well, at least here in Europe) for 24-70 or USD 2550 for 150-450 - both not * lenses - I wonder, if this Pentax strategy is not changing (with Ricoh).
(just to compare: DA*16-50 price is under USD 1000; Sigma 150-500 under USD 700)
I'm not sure if such dramatic price level increase can be explained "only" by the FF factor, because before the digital age, all the old beautiful lenses used to be FF (as standard). Actually I'm not able to judge it, so let's suppose so.