The 21 was my first, and though my next three were the Three Amigos it still holds a special place in my bag. I think it's a stellar environmental-closeup lens. Colors are awesome. Flare resistance and starbursts both. Quick shift. Fantastically fun hood.
Tiny size.
The 77 I connected with immediately. Sharp as hell, small, pull out hood. Awesome bokeh.
The 31 is sweet, though I don't have the same affection towards it as the 21 and 77. Don't know why that is--it's a wonderful lens and the default on my K-5II. I think I'm just spoiled by the tiny size of the others, and it throws off the 49mm filter thread pattern... petty, I know!
The 43 I'll admit I don't know very well. I adore that FL on film, so it sees good use there. And when I put it on APS-C I don't think of it as an awkward focal length necessarily...I just don't find myself with the urge for that FL.
I have the 40XS and love it, especially on film... But I still think about upgrading to the 40 Ltd for the quick shift, 49mm threads, focus distance scale, and hood. Hmm, that's a lot of reasons, haha.
I also consider adding the 35 at some point. I would definitely use the macro range, if not the full 1:1. And the size difference vis a vis the 31 combined with quick shift, pull out hood, and standard 49mm threads make it worth it to add IMHO.
That leaves the 70, the 15, and the 20-40.
The 77 leaves me wanting nothing... Okay maybe quick shift! So the 70 is out, for no fault of its own.
I would like to add the 15 for sure, I just don't want to shoot that wide very often. Some day...
The 20-40 I definitely want. But frankly I wonder if the 18-135 will be my first WR zoom.