There is a rule of thumb about focal length ranges for zooms. The 4x rule (it's really a suggestion as opposed to a hard fast rule) - the ratio of the lower end to the upper end. So 300/18 = ~16 (a zoom factor of 16x - which is a real stretch) The reason for the 4x figure is that for most lenses, the optical design is reasonable, with few compromises. Going for wider focal length ranges, the compromises tend to creep in to the design, and image quality suffers.
Wide angle lenses tend to go with a factor of 2x. Look at the wide angle lenses that do really well, 8-16, 10-20, 12-24, 14-24, 15-30, etc.
Now, there are always exceptions. Sigma's Big Ma is 50-500 (so 10x). On this lens, things just aligned and worked out for Sigma. There is also the DA 18-135 (7.5x), that I think that has worked out very well.
For the superzooms - which are nice single lens solutions, which reduces the need for lens changes, you are trading optical compromises for convince.