Originally posted by Nicolas06 Really ? I don't get it. Sure I don't own one but man this is even the same shop, same repeair guys and often same parts if you have an issue.
There the whole play the audi part more expensive than the VW or Seat branded one and people that ask for the cheapest branded one and put it on their Audi because it is the same. And with the recent issue with diesel cars, it is not only VW neither...
Sure the final cars are different but for me, this is market segmentation. I have no issue with that but I don't get why one should argue about the brand of his car has long he is happy of it.
Most people, in my experience, do have at least some idea who owns what in the automotive world, certainly popular makes like the Volkswagen group. The exceptions are people who really know nothing about cars, let alone heritage of names or current maker ownership structures. Those are usually superficial "aspirational" types: not stupid, but somewhat self-obsessed and looking for the latest "prestige" purchase that will feed their egos. I don't think they can be classified by nationality.
On the other hand, in the photographic world, the exceptions are people who know that there are still new Pentax cameras, let alone who owns the brand. Maybe the K-1 will change things, but as you imply, we don't much care as long as we are happy with what we have.