Originally posted by fstop18 Aren't all new lens contemporary(or I would substitute 'modern')
Quite so.
"Contemporary" was once a useful word with a precise meaning, but it has never recovered from being abducted by semi-literate academics.
Once upon a time, we knew that "a contemporary review of
Bleak House" was one written in the 1850s. Now we need to know the literacy level of the person using the word. Chances are they mean "modern".
Once it has fallen Into the hands of marketers, it can never recover. It now lives in a verbal doss-house, with "new", "fresh", "organic", "exciting", "sensitive", "bio-degradable", "free-range", "enhanced" and "genuine". A sad fate for a word that served us well for centuries.