Avalanche of New Lenses: Third Party Pentax ......

Na Horuk · 11-20-2016, 06:03 PM

Originally posted by lithedreamer

Okay. But I'm asking why do rebrands do better than 3rd party? Maybe people are more confident in quality control buying new? I've heard people say that the Pentax rebrands are pulled from the cream of the crop of the Tamron line. That would be a good reason to buy a rebrand.

Well, for most rebrands we don't get a choice of buying the 'non-rebranded' in K-mount. And yeah, Pentax and Tamron (or Tokina, in the past) only collaborate on the lenses that market research shows will be financially sensible. The ultrazooms, and the high-end stuff. The middle is already well-represented with regular Pentax lineup. Basically, the stuff that Pentax would have to invest a lot to research, where it makes more sense to just collab.

But yeah, rebrands can be a mess. Sometimes they cost too much, other times they have odd left-overs like focus ring turning in wrong direction. Or they have different features between (re-)brands, like Quickshift, AF motor, Stabilizer, focus limiters.. its an odd kind of logic, probably because the negotiations for a rebrand are done by lawyers and marketing people; not by photographers.

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11-20-2016, 06:03 PM	#16
Na Horuk Veteran Member Join Date: Feb 2012 Location: Slovenia, probably Photos: Gallery \| Albums Posts: 11,186	Originally posted by lithedreamer Okay. But I'm asking why do rebrands do better than 3rd party? Maybe people are more confident in quality control buying new? I've heard people say that the Pentax rebrands are pulled from the cream of the crop of the Tamron line. That would be a good reason to buy a rebrand. Well, for most rebrands we don't get a choice of buying the 'non-rebranded' in K-mount. And yeah, Pentax and Tamron (or Tokina, in the past) only collaborate on the lenses that market research shows will be financially sensible. The ultrazooms, and the high-end stuff. The middle is already well-represented with regular Pentax lineup. Basically, the stuff that Pentax would have to invest a lot to research, where it makes more sense to just collab. But yeah, rebrands can be a mess. Sometimes they cost too much, other times they have odd left-overs like focus ring turning in wrong direction. Or they have different features between (re-)brands, like Quickshift, AF motor, Stabilizer, focus limiters.. its an odd kind of logic, probably because the negotiations for a rebrand are done by lawyers and marketing people; not by photographers.