Originally posted by TwoUptons Tamron 100-400 f4.5-6.3 Wouldn't it be nice... ... in our favorite mount... It seems like something that would fill a really empty place in the market... A full-frame upgrade over the 3rd party 70-300s without getting into the size or expense of the DFA 150-450. Any hints that the Canikon exclusivity will be temporary? I noticed it's also not in Sony, so maybe? One can hope...
What always struck me is that 100-400 is the most useless focal length range for a zoom on full frame. It was invented by Canon in order to sell a long lens for crop DSLR (50D etc..) to the amateur without cannibalizing the sales of Canon long primes such as 400f2.8 500 f4, 600 f4. Nikon also had their 80-400 and Pentax copied many years later with sticking a DFA on it. Practically, a light weight 100-400 for landscape is mostly too long and still too heavy, and for action shots on full frame the aperture is too slow, and for wildlife on full frame 400mm is too short. Practically, that kind of 100-400 is for apsc DSLR users on a budget, but it is not the best choice, although a lot of people buy what they are told to buy. The right long zoom to have is DFA70-200 f2.8 for sports and portraiture, and light weight 70-210 f4-5.6 for landscape in addition to 24-105 f4-5.6, and then a 500 f4 (750 f5.6 when used with TC) or 600 f4 (900+ with TC) for wildlife.
Canon 100-400 zooms are very much sold, we see a lot of wildlife photography beginners who just came out of the canon shop, walking in national parks and coming back home with not even half decent bird photo. Typically, the guy buying a 100-400 will walk an scare away animal of which he'll take photos of flying away birds. Eventually, 10% of them will realize they need to get in a hide to get closer and get a decent photo, and once in the hide they'll realize 400mm is too short, then a few percent of them will bite the bullet and get themselves at 500 f4 or 600 f4, and the rest will stay home.