Back in my camera shop gear selling days around 1980, Pentax (and the other major brands) often provided deeply discounted bodies and lenses sold directly to the retail representatives - for obvious reasons.
Of course, Pentax didn't want to see a black market emerge from these sales, so the inscriptions were the logical move. I went with an LX and m50 f/1.4. I'm sure the SAMPLE inscriptions were also intended to ensure that the sales representatives didn't cycle through stock (mostly a matter discouraging unopened boxes becoming samples). Those reps were displaying and packing up at least once a day.
My biggest issue came with the LX (a body that never got me feeling wowed despite the many pro options available) which had the deeply set inscription right below the shutter cock lever, and due to the softer metal caused some indentation surrounding the heavy scribe. Seeing that I was surprised that it didn't impede the shutter advance. Sure enough, within about four months, the shutter advance mechanism failed - repaired under warranty.
The lens inscription looks much nicer than how the body came out:
http://www.jamesrobins.com/Photo-tests-/M50mm/n-J9JMHR/i-xFMD7rC/A