Originally posted by stevebrot This is often claimed, but without source citation. It ignores the fact that the "medium" has traditionally been poorly defined during the so-called "film era" and the lens makers were well aware that reviews would be based at least in part on optical bench evaluation with no film being used. Simply put, they designed and built to the best manufacturing, design, and materials standards available at the time.
Here's what I think, this is marketing hype. Until someone lays out the parameters in which a digital lens has to differ from a film lens I'm not buying that there even is one. What I think is happening is marketing departments are full of reasons why you should buy new lenses. Really expensive ones.
Marketing geniuses can go on and on about how these lenses are designed for digital. Until they demonstrate how that makes a difference it's just a sales pitch. My feeling is, if they had something, there'd be paper on it somewhere or one of those fake fact sheets with illustrations showing how one is different from the other, like the ones they put out to illustrate what backlit sensors are. The fact that the lens was designed for digital could mean nothing more than they don't make film bodies anymore, they just make digital bodies, so every lens they design now is designed for digital. As far as i can tell it's just market speak.
Especially true since I like the rendering of my old 35-80 as do number of other people in blind tests, although very few admit to liking it if they know what they are looking at. As far as I tell, folks are just playing games with the language, structuring sentences that seem to say one thing while saying something else.
"Designed to take advantage of digital sensors." probably means nothing more than "designed since we stopped making film cameras."