Originally posted by Pål Jensen Pentax is moving upmarket.
I don't really see it. The K-1 is definitely not an "up market" camera. It is priced right around where cameras like the 6D II and D750 were priced. The D750 has dropped recently. They still have the K70 which is quite reasonably priced as well.
I would say that Pentax is searching for niches in the market that they don't believe are filled well by other companies. The K-1 was supposed to be a D810-lite, at least with regard to price. They really don't want to match their products directly against Canon and Nikon directly and so we won't see a D500 type camera, but we certainly could see K3 II replacement in the 1200 dollar spot with 80 percent of the specifications of the D500.
As far as lenses go, I think the hard lenses are the big, wide aperture, top end lenses. I think the lower end variable aperture lenses will be released with less fanfare and may not appear on the lens map until they actually arrive, but hopefully they are also a little easier to design and release. Certainly I don't remember the 55-300 PLM lens being on any road map before its release, nor the DA 16-85. On the other hand, the 11-16 f2.8 was there forever before it was finally released.