Lol, I had similar thoughts...
I wanted to choose between the ZK 28mm and 31mm limited...
I used copy of the ZK 25mm came up on ebay so I grabbed it.
I think the 28mm is known to be a little sharper across the whole frame on a full frame camera compared to the 25mm when aperture is wide open, but less of an issue with an aps-c camera (K20D), and obviously is an f2 rather than f2.8
The 28mm also incorporates a floating lens element unlike the 25mm, supposedly giving better focus at both ends of the scale (wide or infinity), I'm not complaining about mine right now!
The 28mm is probably more expensive because of this increased complexity and the reputation of it's Contax forbears (check them out for around $3700 on ebay lol), or the Zeiss 28mm f2 "hollywood"... it's been on the market less time too.
Now I think this is WAY too extreme... it's probably reputation and demand way exceeding supply.
I also haven't found one single site that's compared either the 25mm or 28mm directly against the 31mm on the same body.
Exception being Kelly... please link me if you know one..
I don't even want to fully believe the 25mm always renders better than the DA35mm yet, until I get round to doing some kind of shoot out (I think my time is best spent doing other things right now).
All I can say is we're lucky to have the choices we have, keep up the good work Pentax with the 31mm, and DA35mm and Contax with the "Zeiss" ZK's.
Here's a great review site that I'm not sure many people use...
Home - Digital SLR Lens and Camera Reviews
Each time I go there I add one more vote for tests on Pentax lenses (see caption on right of home page), if we all do the same maybe the guy will buy or borrow a K20D and do some Pentax limited lens tests
He also does a few lens shoot outs too... sadly none including Pentax glass as (I assume) it's not so easily placed on a Canon body.
Rant over..