Oooh... that's a tough one.
The obvious choice is the HD DA 35mm f/2.8 Limited Macro, as the field of view is similar to a 50mm on full-frame. As such, it arguably offers the most versatile field of view for "general photography" (definition intentionally omitted
) on the APS-C sensor format, depending - and here's the kicker - on what
you shoot. Short of wildlife and airshows, it's a very useful focal length.
That said, whilst most of my APS-C photography is between 28 and 80mm (I may be a little unusual in not using wider angle lenses), the HD DA 21mm f/3.2 is one of my favourite lenses. I find it quite inspiring, and it renders very nicely indeed. It's great for landscape, street, environmental portraiture, you name it. But - and I'm stating the obvious, here - just be aware that you need to be reasonably close to your subject for adequate magnification.
Incidentally, macro on the HD DA 35mm f/2.8 Limited isn't really all that useful for real macro work, in my view. Rather, it offers very close focusing, which can be extremely useful and offer excellent creative options. But it's not for live bee shots, for instance