Originally posted by MJKoski I do not get the hype.
What hype?
I don't think I've seen any... In fact, as with most Pentax products, we've seen very little publicity about it... at least from Ricoh itself.
Originally posted by MJKoski If f/1.4 and AF is needed then sure.
Boom! And there you have it. That's a big part of what this lens is about...
f/1.4 and
AF, with
outstanding IQ at all apertures (allegedly - I haven't used it myself, but I'd like to... it looks pretty darned good).
Originally posted by MJKoski Otherwise 50mm makro-planar rules the kingdom at 1/2 - 2/3 of the price. And that is native K-mount version. And it weights about half in its FULL METAL JACKET.
Whether the Zeiss 50mm Makro-Planar
f/2 rules the kingdom is, as you and I have previously discussed on other matters, a highly subjective opinion (consider for a moment the out-of-focus highlights with brighter edges compared to the Pentax lens - some won't mind that, others will). For those situations where MF is practical, and for those that are happy using it (we're all different, right?), I've no doubt there are other lighter-weight (due to simpler optical formula) yet still optically-excellent options than the new Pentax AF lens. Right now, though, I don't see another 50mm f/1.4 AF offering that promises the same level of IQ as this new model. So, if there is indeed some hype that I've missed, I'd guess that's the reason for it