Originally posted by c.a.m Would you give some examples please?
I'm not sure there have been such price hikes in Canada, but I don't track the market too closely.
That'a because they never actually lower our prices much.
By now surely everyone knows prices drop around Christmas and go back up shortly afterwards. Christmas is the time when volume sales can make up for charging a lower price. After boxing day, sales numbers go down, they need more from each piece of kit they sell to cover operating expenses. My guess is anyone who works in retail understands this.
My sister used to own a retail clothing store. 90% of her profit (and gross income) for the year was Black Friday to Boxing day. Think of it this way, During the holiday season, a dealer can sell 9 lenses at a reduced price and still cover their expenses. January and February, when everyone is tired of shopping and out of money, one lens has to do that.
The only time prices go down and stay down is during inventory clear-outs. And then they stay down, until the desired inventory is gone. But that is an individual decision done store by store. I've seen times when a dealer listed a lens, sold three copies and then put the price back up. They just wanted to reduce the inventory of that lens and bring in new stock. But, you don't know what's going on, all you'll ever know is that the price is for some reason cheap. I have many lenses bought under those circumstance. have the money in the bank, when you see something you want at a good price grab it. Playing the "wait and see how low prices will go" game can mean you never purchase that item. I've had it happen. There's not waiting long enough, and waiting too long. Both are possibilities.
In my sisters store, first she'd pay off the cost of her inventory, then she'd put away money to get through the lean months, then she'd try and rake in as much as possible before the end of the spending season with lower prices. In the years where she didn't accomplish those first two things, there were no sales. It's not about Pentax strategy, it's about "how did we do this year?"