Originally posted by clackers Yeah, like IBIS is a gimmick - and now there's a mad scramble to do it. And going to larger formats with the K-1 and 645D was a fool's errand, and the others are all desperately doing that, too, even Panasonic.
come to think of it, Pentax is also pioneer in making in body horizon correction.
Its a small thing, but it saves TONS of time in post process to correct the horizon on all images separately.
I know when I pick up my Sony, though the technology is technically available to it due to IBIS, they wont utilize horizon correction, so it just ends up wasting a lot of my time fixing horizon and losing resolution in the process.
on the sony forums, when I asked about that feature on sony, they all said 'why would any one want that? no camera does that, and it is a loss of creativity'
yet they are also the same critics that HATE any image that is off on an angle for its horizon...where as Pentax doesn't have that issue :P