Tamron and Sigma were the typical alternative brands with autofocus lenses, but both stopped recently producing pentax variants in the shrinking dslr market... you might find some stock here and there .
Samyang, Venuslens Laowa, Irix, Mitakon and Lensbaby still have manual focus lenses for pentax, typical lenses with some specific purpose like ultra wide, macro, portraits, ...
Next is the secondhand market where you can stay with reputed stores with a return policy or visit the online flea markets...you can find all brands here.
For new autofocus telephoto primes the choice isn't abundant, pentax 77 85 100 200 and 300, and a very expensive 560mm.
The pentax zooms like the 50-135, 70-200/210 and 150-450mm are pricey but excellent quality, these zooms could replace and match performance of 2 cheaper primes...
Manual alternative brands new primes exist mainly in the range 70..150mm.
Secondhand, good telephoto lenses are much sought-after, if you spot one don't hesitate too long...
Secondhand, there is wider choice if you accept manual focus and even more manual metering.
PS: consult the lens database here
Pentax Lenses - Pentax Lens Reviews & Lens Database