Originally posted by GaryM Until the Rebel and D40/60 equivalents can be made FF and still be small and cheap, that's not going to happen. I'm sure that the Rebel and 50D outsells the FF lineup from Canon by a large margin, and the same goes for the D40, D60 and D90 for Nikon. The market will always be dominated by *smaller and cheaper* cameras, because most of them are sold to amateurs who don't want to lug heavy gear around. I don't see that changing soon. I think video in DSLRs is going to be the bigger trend, unfortunately.
a 5D cost what a 5D Mkii costs now 4 years ago
imagine what will happen within 2-3 years
also imagine a consumer level FF chip, kind of like what pentax did with the K-M, lets take ancient technology, update the software and jam it into the most simple body we can think of, and then change people next to nothing for it.
unlike Pentax, Canon and Nikon already have the ground work to make this easily happen.
look back 2-3 years and check out the prices of entry level D40 (non X) and the Canon Rebel 300, then factor in inflation, and the exchange rate dump, and you will see that FF consumer level cameras are not pipe dreams.