Originally posted by tr13 I don't belive in "quality for good price". This whole concept was presented in marketing books. Contrary, in production reality other concept takes place "more money for lesser or same quality". Many of the famous DA* lenses cost similar to cheap kit lenses to produce :-).
Lens producers are in business.
They charge large sums from people who are willing to pay it for the quality and potential their products give the consumer.
The fact that something can be made for much cheaper than its listed price is not justification for the consumer to demand a lower price.
As mentioned, lens producers stay in business from the sales of their big ticket items, which comprises a much smaller percentage to their lower ticket items, but gives them a larger profit margin.
This is not a bad thing.
It is the VALUE the consumer puts on such a product that makes an expensive item viable for the manufacturer.
I don't have any business background, but this to me makes sense for Pentax and other companies to stay in strong competitive business.
One only has to look as far as Canon & Nikon to see that DA* lenses are actually very good value, and ARE worth paying the RRP for.