Originally posted by Wheatfield My understanding is that lenses that are "designed for digital" have better anti reflective coatings on the rear lens element to combat flare reflections off the sensor.
Yes, and of course in practice, it also means "designed to cover an APS-C sensor only" so in theory such a lens can be made smaller than it could otherwise. But these are just a couple of attributes of a lens, and might easily be trumped by other concerns. Eg, the DA18-55 is designed for digital and has these advantages over, say, the FA31, but no one is really claiming the DA18-55 is the better lens overall.
So what I probably should have written is, "I have no trouble believe that being designed-for-digital is a good thing, and that all else equal, it does make difference. But as I often say, all else is rarely equal. So in practice, it is not true that all designed-for-digital are lenses better than all designed-for-film lenses, and in particular, I'm not really claiming Canon's or Nikon's primes are not as good as Pentax's".
All that, again, being a preface for the real point, which is that with the DA15, DA21, DA35, DA40, DFA50, DA*55, DA70, DFA100, DA*200, and DA*300, Pentax has what is as far as I know the most extensive lineup of designed-for-digital primes out there.