Well, this lens was what the DA*16-50 was meant to substitute, just like the DA*50-135 and the FA*80-200.
My take on any of these pairs replacing primes would be no, they do not. But if you want a zoom for whatever reason, better get the best available and these are it.
So, except for it not being my most used lens, I agree with Ole. Plus I also like the colors.
The DA*16-50 delivers more contrast, though.
On the other hand: the FA*28-70 has
no SDM. A Plus?

And the lens retracts automatically to it shortest setting when you shut down the camera - part of the Powerzoom package. Nifty!
One more thing: I guess I'm not telling anything new if I say the FA*28-70 is no wide lens - on a crop sensor.