Originally posted by Biro I understand $269 may not be the true market value for the FA 35mm f/2.0 right now. But it really is all the lens is worth. Anyone who pays more than $300 is paying too much. This is a good lens with a solid reputation. But the hyperbole espoused on this Web site and others made it sound like this was a poor man's 31mm f/1.8 Limited. And it's just not that. All the talk drove up demand in recent years. And since the lens is no longer in production, the price went up as well. But it's gotten out of hand. So, it's true... the "price" of the lens seems to range from $350-$500 depending on new/used/condition, etc. And that price is obviously fair to many. I don't fault them - I almost bought one earlier this month myself. But it's really only "worth" about what it was selling for back when it was still in production. Once you pass $300, you're probably better off buying a brand-new Sigma 30mm f/1.4 with a warranty.
First question: How did you determine that number?
Anyone who puts a price on anything, is essentially putting
their price (or in other words, their perceived value). The same way if someone offered me a pricey Nikon lens for which I have no use, I would buy it for $10 if I didn't know its market price. What does this mean - means for me, it is worth $10.
In the same vein, like any other commodity, the price is usually dictated by the average or last or median price (or other statistical method) of the item. So, unless you can somehow control that (usually by controlling the supply), there is no way you can control what others pay or don't pay for that item.
E.g. Because of cold in Florida, this year's orange crop will cost more. So, unless you can wait it out, you probably have to buy oranges at the market cost this year.