My wife wanted a Sony Reader. She was about to order from Sony direct last week. But I convinced her to try B&H (I'm a repeat customer, but she'd never ordered from B&H).
The price was $344, and she received the Sony Reader the day before yesterday. She was happy.
This morning my wife told me the price had dropped to $300. I got on the B&H Live Chat with Yekusiel F. Within less than a minute, I was refunded $44 thank to B&H's "price protection." My wife is now even happier.
Thank you, B&H team. You just made it easier for me to ask for photo&video fund approval