Lens pricing

Pauld · 07-21-2010, 10:04 PM

I subscribe to Outdoor Photographer magazine and have wondered for a while now why you don't post prices for Pentax lenses but you do for Nikon, Canon, etc...

Is there a reason you don't post prices for Pentax Lenses?

henryp · 07-22-2010, 07:00 AM

Originally posted by Pauld

I subscribe to Outdoor Photographer magazine and have wondered for a while now why you don't post prices for Pentax lenses but you do for Nikon, Canon, etc...
Is there a reason you don't post prices for Pentax Lenses?

I just looked at our Pentax lens listing and we seem to have three types of listings:
Price shown,
Price shown plus a note saying "Add to cart for lower price," and
No price but a note saying "Add to cart to see price."

We are obliged to honor MAP (Minimum Advertised Price) agreements whenever a manufacturer imposes one. These agreements limit what we can show in our print ads and website and how we can convey our real selling price, particularly online.

Pentax's MAP rules permit the "Add to cart for lower price," method. Other retailers require the customer e-mail us.In those instances we include a link on the product's page and we reply instantly with the price and a special URL allowing the customer to buy that item at that price.

We appreciate this is an inconvenience and we do what we can to minimize that.

Pauld · 07-22-2010, 12:07 PM

I'm talking about your print adds. not online dealers

fazer · 07-22-2010, 12:15 PM - **1 Like**

He mentioned that.

Originally posted by henryp

These agreements limit what we can show in our print ads and website and how we can convey our real selling price, particularly online.

henryp · 07-22-2010, 12:48 PM

Originally posted by Pauld

I'm talking about your print adds. not online dealers

The MAP issue applies, as I said above, and that's the primary reason. Also, there's a lead time between when our ads are prepared and when they reach your hands. Interim price fluctuations could make printed prices inaccurate. It's been our recent experience this is a greater issue with some brands than with others. We do publish our prices whenever it's possible to do so.

07-21-2010, 10:04 PM	#1
Pauld Veteran Member Join Date: Nov 2009 Location: Calgary, Alberta Photos: Gallery \| Albums Posts: 507	Lens pricing I subscribe to Outdoor Photographer magazine and have wondered for a while now why you don't post prices for Pentax lenses but you do for Nikon, Canon, etc... Is there a reason you don't post prices for Pentax Lenses?

07-22-2010, 07:00 AM	#2
henryp B&H Photo Representative Join Date: Jul 2007 Location: New York, NY Posts: 491	Originally posted by Pauld I subscribe to Outdoor Photographer magazine and have wondered for a while now why you don't post prices for Pentax lenses but you do for Nikon, Canon, etc... Is there a reason you don't post prices for Pentax Lenses? I just looked at our Pentax lens listing and we seem to have three types of listings: Price shown, Price shown plus a note saying "Add to cart for lower price," and No price but a note saying "Add to cart to see price." We are obliged to honor MAP (Minimum Advertised Price) agreements whenever a manufacturer imposes one. These agreements limit what we can show in our print ads and website and how we can convey our real selling price, particularly online. Pentax's MAP rules permit the "Add to cart for lower price," method. Other retailers require the customer e-mail us.In those instances we include a link on the product's page and we reply instantly with the price and a special URL allowing the customer to buy that item at that price. We appreciate this is an inconvenience and we do what we can to minimize that. Last edited by henryp; 07-22-2010 at 12:50 PM.

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07-22-2010, 12:07 PM	#3
Pauld Veteran Member Join Date: Nov 2009 Location: Calgary, Alberta Photos: Gallery \| Albums Posts: 507 Original Poster	I'm talking about your print adds. not online dealers

07-22-2010, 12:15 PM - 1 Like	#4
fazer Junior Member Join Date: Apr 2010 Location: The Bronx Posts: 40	He mentioned that. Originally posted by henryp These agreements limit what we can show in our print ads and website and how we can convey our real selling price, particularly online.

07-22-2010, 12:48 PM	#5
henryp B&H Photo Representative Join Date: Jul 2007 Location: New York, NY Posts: 491	Originally posted by Pauld I'm talking about your print adds. not online dealers The MAP issue applies, as I said above, and that's the primary reason. Also, there's a lead time between when our ads are prepared and when they reach your hands. Interim price fluctuations could make printed prices inaccurate. It's been our recent experience this is a greater issue with some brands than with others. We do publish our prices whenever it's possible to do so.