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08-19-2010, 11:44 AM   #1
Junior Member

Join Date: Jul 2010
Location: Chisinau
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B&H Lens Pricing

Excuse me if I'm repeating someone's question, I just couldn't find any answers here.

Please explain how does the "add to cart for a lower price" mechanism work at B&H? Is there any mail rebate or anything with this option? I was checking the price for Pentax DA 15mm limited a while back and it was something around $650. But now as I add it to the cart it's only $500. What's the catch? Or maybe there's something I don't get?

Thank you in advance!


08-19-2010, 11:54 AM   #2
B&H Photo Specialist
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Join Date: May 2010
Location: New York
Posts: 934

There are places on our web site and in our print ads, where the spaces for prices are intentionally left blank. In other instances, the advertised price is higher than the price you actually pay when you order that item. Some of our web pages tell you there is a better price offer and give you a link to E-Mail, for the better price or instruct you to the add the item to a shopping cart.

The reason for this is MAP, or Minimum Advertised Price.

MAP is a voluntarily agreement a retailer enters into with a supplier. According to the agreement, which varies in details from vendor to vendor, the retailer can sell an item for any price they wish, but may not advertise the item for an amount less than the Minimum Advertised Price. These agreements help level the playing field for both the small retailer and the giant retail chain. Retailers agree to MAP contracts because the vendor makes it worthwhile for them to do so. A retailer who abides by the agreement can count on getting first news and early shipments of new products, and generally enjoys a "favored" status.

C h u c k C a p r i o l a
Live Chat and E-Mail Sales Manager B&H Photo-Video

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08-19-2010, 12:42 PM   #3
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Join Date: Jul 2010
Location: Chisinau
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Original Poster
I see...

So does it mean that the particular Pentax 15mm Limited will cost me exactly $500 when ordering it from B&H? Do I get that right?

Thank you!
08-19-2010, 12:55 PM   #4
B&H Photo Specialist
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Join Date: May 2010
Location: New York
Posts: 934

That is correct.



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